The eatertainment trend is shaking up the food world and bringing dining to life with a heaping helping of fun. With unforgettable experiences that tantalize your taste buds and tickle your funny bone, eatertainment is the perfect choice for anyone looking to add some excitement to their next meal.
The concept of eatertainment burst onto the scene in the early 2000s, riding the wave of the hottest trend in consumption: seeking out new experiences. But what exactly is it, and what are the benefits for venues and guests?
What is Eatertainment?
Eatertainment is where food and fun collide. Imagine dining experiences that are not only about the food but also about the entertainment surrounding it.
There could be games, performances, interactions…it takes dining to a whole new level, making an unforgettable and enjoyable adventure for all your senses.
Eatertainment Examples
Picture yourself at an interactive dinner where the waitstaff double as actors in a play. Or, in our case, going to a bar and enjoying a creative activity—like Paint Nite—while you eat and/or drink.
Other examples of eatertainment include:
- Cooking demonstrations/workshops
- Live music
- Creative cuisine (e.g., medieval!)
- Bowling with food and drinks
- Bars with retro games
What Are the Statistics on Eatertainment?
According to recent surveys, a whopping 21% of people are willing to spend more money at an "eatertainment" venue over a traditional venue. And it's no wonder—24% of respondents said they'd love more venues that combine food, drinks, and activities.
But don't be fooled—while the games and entertainment draw people in, food and beverages are still what drives revenue, accounting for 75% to 80% of sales.
With the option to paint, play laser tag, or billiards while enjoying great food and drinks, it's no surprise that 70% of consumers prefer to hit up eatertainment venues for group occasions.
Benefits for Businesses
By incorporating elements of eatertainment, you can create a one-of-a-kind experience that sets you apart from the competition and attracts guests.
But that's not all…
- More $$: By combining food, cocktails, and fun, visitors spend more per visit.
- Better guest experience: You'll stand out from the crowd and draw in new customers while keeping your regulars coming back.
- Better brand recognition: Eatertainment venues tend to generate a lot of buzz through word-of-mouth and social media.
- More engaged customers: Offering interactive experiences helps build customer relationships.
- An edge over the competition: By offering something different and exciting, you can set yourself apart and appeal to customers looking for a unique experience.
- Repeat business: The fun experiences offered by eatertainment venues can keep customers returning for more, boosting your revenue in the long run.
Benefits for Guests
Entertainment
Mixing food and drinks with other activities makes for a far more memorable night. Why settle for the same old dinner routine when you can experience the ultimate combo of fun: cocktails and shareable experiences?
Whether hanging with friends, on a date night or looking for a family outing, eatertainment venues offer a little something for everyone.
Interaction
When you step into an eatertainment venue, you're not just filling your belly—you're also filling up on human connection! Here's how:
- Quality time with your peeps: With all the fun games and activities, you can bond with your friends and fam and create memories to last a lifetime.
- Making new friends: Eatertainment venues bring in a diverse crowd, giving you the perfect opportunity to broaden your social circle.
- Breaking the ice: The laid-back atmosphere and shared experiences help break down any awkwardness and bring people together.
- Building deeper connections: The combination of food, drinks, and entertainment creates a one-of-a-kind setting for forming stronger relationships with your friends, family, and team members.
- Lifting spirits: Whether you're out with your inner crew or coworkers, shared experiences can help lift everyone's mood and create a more positive, collaborative atmosphere.
Want To Add Eatertainment To Your Menu?
If you're a restaurant or bar, there's no need to change your business model to make way for new entertainment. PaintNite.com works with existing venues to boost their revenue rather than opening competing locations.
Find out more about hosting events with our local artists and serving up a great time with your food and beverages!
Make a Date to Create
The next time you plan a date night, celebration or dinner with the girls, don't just go to any restaurant or bar. Go somewhere you can have a fun dining experience, laugh and make memories. The experience economy is booming for a reason, and it's time to give it a whirl!
If you're wondering where to start, you're in the right place. PaintNite.com has a ton of events that are so much fun—not just wine and painting nights. Plus, as we host our events in local restaurants and bars, you still get your dinner and cocktails.
